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Trade Shows Made Easy – Attracting People to a Trade Show Booth

California trade show magician Kevin Viner gives tips on attracting a crowd and making the most of your trade show booth.

In today’s media driven society, it has become more and more difficult to attract and hold people’s attention long enough to get your message across. This is especially true in the world of trade shows, where you might be competing for customers with hundreds of other booths.

In writing this article, I am assuming that you already know your company’s sales and marketing goals, and can pick a trade show that will be a good fit for your business.

Pre-Show Planning
Like anything else, a trade show becomes exponentially more successful when it has been thoroughly planned. Where will your booth be? Having a booth at the intersection of two aisles can maximize visibility, as well as give a crowd more room in front of your booth to watch a company presentation or live marketer.

Consider buying a large booth display from a company like Pinnacle Trade Show Displays or Midland Trade Show Displays. Other companies, such as Extraordinary Show Productions Ltd, can help take you step by step through this planning process.

Live Marketing
Looking at the most successful trade show booths, you will notice a striking similarity. They all give life to their company product or message. Through PowerPoint presentations, contests, skits, or entertainers, leading firms like Google and HP give an attraction that will draw people to your booth.

A study conducted by independent trade show research firm Exhibit Surveys shows that hiring a magician for your corporate event can be one of the most effective ways to stop traffic for your booth. An experienced trade show magician will not only stop traffic, but will keep people at your booth and help you generate qualified leads for your sales team. The best magicians will create a script and original effects designed with your company in mind. Read more information about trade show magicians.

How do you find a good trade show magician, you ask? First, put those Yellow Pages away. Simply calling the first magician you meet won’t be much help. You need to seek out more information, and the internet is really the only place to do it. The four top search engines are Google, Yahoo, Live, and Ask.com. Most other search engines get results from these four, so start there and search for terms like “corporate magician,” “trade show magician,” and so on. In the corporate world, a professional website is a must. If you like what you see, give the magician a call. Get a feel for them and who they are, and ask yourself if they are somebody you would like working with.

Conclusion
Secure a contract for all bookings, and make sure everything is in place. The night before the show, take a deep breath and relax. You’ve worked hard and everything is going to be great in the morning. Although preparing for trade shows can be very tiring at times, they remain one of the best ways to quickly increase your company’s bottom line. But only if you do it right.